Princess Cruises announced a record-breaking surge in bookings over the Black Friday to Cyber Monday period, marking a 32% increase compared to the same time in 2023. This surge was driven by high demand for sailings scheduled in 2025 and beyond, with particularly notable growth in bookings for 2026, which were up 66% from 2025 bookings made during the previous year’s Black Friday period. This trend highlights a growing enthusiasm for cruise travel, showcasing Princess Cruises’ strong global brand presence.

Gus Antorcha, president of Princess Cruises, attributed the success to the brand’s ability to offer an unparalleled cruise experience, emphasizing that the demand for both 2025 and 2026 voyages indicates that guests are planning their vacations further in advance than ever before. The ‘Better than Best Price Guarantee’ has also played a role, providing confidence to customers that they are securing their dream sea vacations at the best possible rates early on.

This booking boom reflects not only the loyalty of repeat cruisers but also the attraction of first-time travelers, thanks to new itineraries, fleet enhancements, and innovative onboard experiences. Princess Cruises has solidified its position as a premier choice for vacationers by blending world-class hospitality, cutting-edge technology, and unique destinations. The announcement comes at the end of a year where Princess Cruises rolled out several new and exciting itineraries for 2025 and 2026, focusing on exotic locales as well as expanding in popular areas like Alaska, Europe, and the Caribbean.

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company’s website at www.princess.com.

About Princess Cruises
Princess Cruises is The Love Boat, the world’s most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world – the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises.

Sun Princess, the brand’s new, next-level Love Boat named Condé Nast Traveler’s Mega Ship of the Year, introduces the groundbreaking Sphere Class platform and will be joined by sister ship, Star Princess, in Fall 2025.

The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).