Oceania Anniversary Brings New Whisky
Oceania Cruises is partnering with Chapter 7 Whisky to create a 20-year-old small-batch cask of whisky to celebrate the launch of its new ship, Vista, and the brand’s 20th anniversary. Only 304 bottles will be available for purchase by guests sailing on Vista during her inaugural season this summer.
“We are excited about the immersive approach that Harding+ and Chapter 7 are bringing to the launch of Vista and the continuing celebrations of our 20th anniversary,” said Frank A. Del Rio, President of Oceania Cruises. “The importance of guest understanding is at the heart of this partnership, and innovative, emotional approaches in telling our brand stories, which engage all the senses, are at the heart of Oceania Cruises.”
- Oceania Cruises is partnering with Chapter 7 Whisky to create a 20-year-old small-batch cask of whisky to celebrate the launch of its new ship, Vista, and the brand’s 20th anniversary.
- Only 304 bottles of the whisky will be available for purchase by guests sailing on Vista during her inaugural season this summer.
- Sebastian Harding, Director of Operations at Chapter 7 Whisky, said that he is honored to bring the special cask to such a special occasion. He believes that a cask is like a character in a novel, and that the best ones tug at the heartstrings and don’t let go. He hopes that the 304 specially curated bottles can play just that role for Vista’s guests, as they discover something special that perfectly complements their cruise experience.
- The 1,200-guest ship caters to inquisitive travelers, food and wine connoisseurs and affluent individuals. Harding+’s quaternity model of working balances the cruise ship profile with guest needs, brand fit and insights, as well as Harding+ retail knowledge.
To celebrate the production of this one-off cask, Harding+ has produced a special film that tells the story of luxury, rarity and the creative passion behind the whisky-making process. The film brings to life the cask selection process and the journey that flows from that through to the bottling, the nosing and the palate test.
The Harding+ Chapter 7 film can be viewed here.