Starboard Group, the world’s leading vacation retail curator, and VENUS Fashion, the trendsetting women’s fashion brand, proudly announce a groundbreaking strategic partnership as VENUS opens its first-ever physical store locations—at sea.  This exciting collaboration will bring vibrant, resort-ready apparel to cruise ships across Royal Caribbean International, Carnival Cruise Line, and Virgin Voyages, marking VENUS’ entry into physical retail and establishing a brand-new distribution channel. Plus, planned dynamic “retailtainment” brings to life the intersection of style and vacation vibes with engaging, memorable activations.

The curated selection of island-inspired styles creates the perfect fusion of fashion and fun, and the perfect looks for sun-soaked days, resort living, and unforgettable vacations throughout the Caribbean and Mexico. This collaboration is anchored in VENUS and Starboard’s shared values of inclusivity and women’s empowerment.

“We are incredibly excited to join forces with VENUS in a way that’s truly unique and has never been done before at sea,” said Lisa Bauer, Starboard Group President and CEO. “This partnership unites two leading retail organizations in a shared commitment to inclusivity, style, and an unforgettable guest experience. We’re really proud to bring VENUS’ bold fashion and inclusive spirit to our cruise guests and deeply appreciate the collaboration and trust that has brought this vision to life”

Aligned in Purpose

Widely regarded as a brand that broke the mold, VENUS pioneered mix-and-match bikini tops and bottoms, becoming one of the first women’s apparel lines to offer swim separates that allow women to achieve their perfect fit. With a continued commitment to inclusivity, VENUS offers vibrant, island-inspired collections that embody the ultimate resort and vacation vibe. Each piece is designed to complement all sizes and ensure every woman feels confident and stylish.

“We couldn’t be more excited to launch this incredible partnership with Starboard. Expanding into the world of travel retail is a natural evolution for our brand, and there’s no better way to debut than by bringing our fashion-forward collections to cruisers who are seeking both adventure and style,” said Laura Bollier, CEO at VENUS Fashion. “Starboard’s unparalleled expertise in curating memorable retail experiences perfectly complements VENUS’ commitment to empowering women with confidence through fashion. Together, we’re offering a shopping experience that blends the excitement of travel with the bold energy of our brand — it’s a perfect match.” 

VENUS Sets Sail

VENUS at-sea includes a stylish and fun assortment of women’s apparel, including dresses, rompers, separates, swimwear and cover-ups. The collection is crafted for the cruise lifestyle, giving guests everything they need for a memorable vacation—from poolside brunches to sunset cocktails, each piece transitions seamlessly from sea to shore.

Photo Caption: VENUS and Starboard Set Sail with Vibrant Product Assortment 

Bringing the Vacation Vibe to Life

In addition to its vibrant fashion, each VENUS location will feature decor inspired by tropical beach resorts, with natural materials, bright colors, and lush prints that create an inviting, joyful shopping experience. Coming soon, guests will enjoy events and experiences from pop-up styling sessions to exclusive themed gatherings that celebrate the spirit of self-expression and the art of resort style. 

This strategic partnership with Starboard brings VENUS Fashion’s inclusive brand ethos to life on the world’s most celebrated cruise lines, inviting guests to celebrate every moment of their vacation with confidence and style.