Celebrity Cruises has partnered with Starboard Cruise Services to curate a unique and immersive retail experience onboard its newest ship, Celebrity Ascent. The retail offerings will feature a variety of renowned brands, including many new additions, across the fragrance, jewelry and watches, apparel and spirits categories.

Spanning a total of 8,966 square feet across two decks, guests can discover the Luxury District on Deck 5, as well as beauty, fashion, resort/Caribbean lifestyle, Swiss time pieces, spirits, and Celebrity branded offerings on Deck 4. Each distinct zone offers a diverse selection of products, from apparel, accessories, and Swiss time pieces to jewelry, watches, cosmetics, eco-friendly products, destination mementos, and much more. Celebrity Cruises is confident that the retail experience onboard Celebrity Ascent will exceed the expectations of its guests.

First-at-Sea Launches

• Celebrity Ascent will debut fragrances from luxury brand Loewe combining their signature artisanal ethos with inspirations from nature – for women, men, and for the home. 
• Launching exclusively on Celebrity Ascent and Celebrity Beyond, The Sunset Collection curated by Nate Berkus and inspired by his design aesthetic for The Sunset Bar will feature a sophisticated array of travel and home accessories, exuding chic elegance.
• In line with growing preferences that cater to the mind, body, and soul, Celebrity Ascent taps into Starboard’s “Beauty for All” concept expanding categories with a diverse range of hair care offerings with first-at-sea brand, Olaplex as well as Moroccan Oil Tools, along with body care assortments from Mario Badescu and L’Occitane.
• Celebrating resort-style fashion as well as purpose driven brands, guests will find first-at-sea brand Coradorables, a woman-founded, family-run Hawaiian brand made in Honolulu with hand-selected textiles and custom patterns celebrating local culture.

Refined Luxury

• The world’s newest Piaget boutique at sea will make its grand debut on Ascent with fine jewelry and watch collections, alongside timeless Richemont sister-brand Cartier showcasing iconic Swiss-made watches. 
• Bvlgari continues its presence on Celebrity ships with a stand-alone lifestyle boutique offering jewelry, watches, handbags and accessories.  
• The Time is Now boutique showcases highly-covetable and iconic Swiss timepiece brands – Tag Heuer, Hublot and Breitling.  In addition, for the first time at sea, guests will be able to enhance their Swiss time piece gifts with a personalized message printed on satin ribbon, available in English, Spanish, or French.
• John Hardy unveils their first revamped store at sea, illustrating a modern design ethos spearheaded by the brand’s Creative Chair, Reed Krakoff. The shop will showcase exclusive jewelry, the new Spear Collection and engage guests through an interactive chain-weaving installation.
• Catering to the discerning male guests, the Mankind boutique on Deck 5 delivers a dynamic brand lineup in various categories. From watches and jewelry, grooming essentials, accessories to the latest in fashion, Mankind offers an exclusive space to find the perfect gift for him.
• In the Attraction boutique, the N1 Skincare Collection by Chanel will inaugurate a fully immersive range of unique collections, personalized experiences, and top-tier services. Complementing this milestone, an extended makeup selection from Chanel and Dior will be showcased, elevated by dedicated Beauty Specialists, ensuring guests receive comprehensive consultations and engaging seminars focused on skincare aspirations.
• Additionally, guests will be able to purchase the perfect fragrance gift with a personalized touch with onsite bottle engraving.

Multisensory Spirited Exploration

• Aboard Celebrity Ascent, the Spirited shop undergoes a remarkable transformation, becoming an enticing realm of flavors and aromas. This new approach introduces a fully immersive experience blending digital elements, personalized tastings, and unprecedented engagement.   In partnership with Diageo, Celebrity Ascent will feature the “What’s Your Whiskey” interactive experience.  Guests take a short quiz and will discover whether they lean towards smoky, spicy, fruity or sweet whiskeys. 
• The shop’s offerings expand with the introduction of a range of wines including limited production vintages.   

Purpose Driven Retail

• Celebrity Ascent presents a carefully curated selection of brands infused with meaningful purpose. Guests will discover Eva Innocenti, Fahlo, Tagua, Mary Frances, and Les Iles du Monde. These brands are destinations within themselves with inspiring founder stories as well as artisanal goods that resonate with Celebrity Ascent’s itineraries, enriching the overall cruise experience. 
• Inside the Sense of Self boutique, guests will also discover woman-founded brand Farm Rio debuting on Celebrity, featuring its vibrant clothing line made in Brazil that embodies the feminine spirit and vibrant colors of Rio.
• Enhancing these unique offerings is an expansive collection of vintage luxury designer handbags and accessories from What Goes Around Comes Around.

Celebrity Ascent has begun its inaugural Caribbean season. The ship will depart from Fort Lauderdale and travel to popular destinations like the Bahamas, Grand Cayman, Puerto Rico, and the British Virgin Islands. After the Caribbean season, the Celebrity Ascent will head to Europe for a summer of Mediterranean cruises.