Connecticut, aiming to capitalize on Florida’s recent controversy over LGBTQ+ tourism, is positioning itself as a more inclusive destination. Following Florida’s removal of its LGBTQ+ visitors page, Connecticut is increasing its marketing efforts to attract LGBTQ+ travelers.

Connecticut is revamping its website and emphasizing its welcoming atmosphere for the community. While Florida has faced criticism and drove away travelers due to its anti-LGBTQ policies, it remains a popular destination for LGBTQ+ travelers. Connecticut hopes to leverage this opportunity to draw visitors seeking a more inclusive environment.