Fans of Seabourn are anxiously awaiting the debut of new Seabourn Encore, still more than a year away from the ship’s December 2016 launch.   To feed that hunger, a dedicated Seabourn Encore microsite has been set up with imagery, details and updates on the ship’s progress, including “sunsets until launch.”  The mechanics of that effort are nothing new really, other lines have microsites for new ships as well.   Different from other pre-launch cruise ship microsites: every Seabourn Encore element introduced so far is consistent with, supports and further defines the Seabourn Experience.   Such is also the case with recently released details and renderings of The Club, an elegant and inviting lounge on Seabourn Encore.

“One of the hallmarks Seabourn is known for is the private country-club-like ambiance that adds to the very social and friendly atmosphere aboard our ships,” – John Delaney senior vice president, marketing and sales of Seabourn.

At the end of the day, a new ship is a new piece of hardware.  As well-organized and pretty as it may be, no revolutionary ship design ever imaginable will take the place of a focused crew.  That holds true on every cruise ship we have ever sailed.  Back home, after the experience, good or not so good memories are amplified by the crew factor.  Still, carefully considered design and fitting of a ship sets the stage and gives that crew the tools needed to do their best.

To give the highly-skilled crew members of Seabourn the right tools for the job, Seabourn tapped hospitality design icon Adam D. Tihany who has projects that have included top shelf hotels, restaurants, bars, airports and more.  Interesting in this space, Tihany had a hand in the design of Celebrity Solstice, a ship of which Lisa once said “I could sail this ship forever”.  Respecting what works for Seabourn, new Seabourn Encore will feature modern design elements and innovations consistent with the line’s reputation for understated elegance.

The Latest Reveal

Our first look of The Club reveals an elegant and inviting lounge with striking elements to catch the eye and a good place for Seabourn’s world class program of music, dancing and entertainment.  Tihany has employed modern design elements to cast The Club as a bespoke and engaging space. The multifaceted lounge, located on Deck 5 of the 12-deck vessel, will be arrayed with contemporary seating with yachting references visible in the furnishings, design elements and balustrade. Modern illumination will highlight the line’s extensive array of complimentary spirits and liquors and will provide a central focal point for the bar.

New to Seabourn Encore, The Club Terrace will offer an intimate aft pool lounge area set immediately behind The Club. This sure to be popular al fresco space will beckon guests to relax in the plunge pool or either of two whirlpool spas.  Highlighting the Club Terrace space will be an elegant fountain illuminated through the night for viewing from inside or out. Meanwhile, deck service will be available throughout the day providing refreshments, bites, or whatever else guests desire.

“From pre-dinner drinks to late-night dancing, The Club is the perfect spot for guests to gather and mingle and enjoy their journey as they travel the globe aboard the world’s finest ultra-luxury vessel,” said John Delaney, Seabourn senior vice president, marketing and sales.

The more I see of Seabourn, the more I believe they may have a lock on the luxury cruise market, for two very specific reasons that we talk a lot about here: Seabourn Guests and Seabourn Sense.