Croatia’s tourism industry has seen remarkable growth in 2024, further establishing the country as a premier year-round destination. By the end of September, 19.3 million visitors generated 102.5 million overnight stays, making a 3% increase in arrivals and a 0.5% rise in stays compared to last year. Notably, U.S. travelers contributed with almost 700,000 arrivals and 1.9 million overnight stays, growing 8% and 7% respectively compared to last year.

This growth is fueled by Croatia’s commitment to sustainability, focused on preserving its natural and cultural heritage. By promoting off-peak travel and highlighting lesser-known destinations, the country is mitigating over-tourism while still stimulating economic development in local communities.

Year-Round Iconic Events

Advent Zagreb | Credit: CNTB, S. Ceric Kovacevic

Croatia’s unique appeal goes beyond its renowned Adriatic coastline and Mediterranean landscapes. Visitors are increasingly drawn to the country’s signature events, such as the culinary experiences of Dubrovnik’s Good Food Festival, the vibrant Rijeka Carnival, Zagreb’s enchanting Advent celebrations, and Split’s lively New Year’s festivities. These seasonal events are key components of Croatia’s evolving strategy, which aims to attract travelers throughout the year. For more about Croatia’s year-round events, go here.

 Diverse Seasonal Activities with Stunning Landscapes

Plitvice Lakes | Credit: CNTB, Julien Duval

Each season in Croatia offers unique experiences. Summer invites visitors to enjoy water sports along the Adriatic, while spring provides perfect conditions for hiking and exploring national parks like Plitvice Lakes and Krka, with blooming wildflowers painting the landscape. Fall offers wine harvest festivals, truffle hunting, and olive picking in Istria -recently named the world’s Best Olive Oil Region by Flos Olei for the eight consecutive year. Winter transforms the cities with festive Christmas markets and skiing opportunities in the Dinaric Alps.

New Hotel Developments in Untapped Regions

Credit: Isabella Valamar Collection Island Resort

To meet the growing demand, Croatia is expanding its hospitality offerings in lesser-known areas. Recently launched, the Impresia Hotels collection features 17 boutique properties stretching from 17 boutique properties stretching from Pula to Zagreb, and Zadar to Dubrovnik. These hotels provide immersive experiences that showcase Croatia’s cultural heritage, offering a unique way to explore the country’s hidden gems, while also leading initiatives aimed at uplifting local communities. For more information, visit impresiacroatia.com

Enhanced Travel Connectivity

Croatia continues to improve its infrastructure to support its growing tourism industry. Croatia Airlines has increased its seasonal services, and Rail Europe now includes Croatia in its network, making travel more accessible. Additionally, United Airlines recently announced more direct flights between Newark/New York and Dubrovnik, enhancing access for U.S. travelers.

Croatia’s forward-thinking approach to tourism development, with an emphasis on sustainable practices and year-round offerings, ensures a promising future. By extending the tourist season and broadening its appeal to diverse travelers, Croatia is poised to remain a favorite destination for adventurers and culture seekers alike.

About Croatia

Stretching along the Adriatic Sea, just a stone’s throw from Central Europe, Croatia is a country defined by a rich cultural legacy. Today, history perfectly combines with a youthful spirit and vibrant energy that prove irresistible to those seeking diversity. Breath-taking natural beauty, endless coastlines, diverse gastronomy, adventure, sports and wellness, can be enjoyed all year round. Whether exploring the old city of Dubrovnik, a UNESCO World Heritage Site, island-hopping around the Split archipelago, truffle hunting in Istria, strolling around the Plitvice Lakes, delving into Zagreb’s streets and hidden passages, birdwatching in Kopački rit, or taking time out with the family on Zlatni Rat beach, there truly is something for everyone in Croatia. 

For more information, visit https://croatia.hr/en-gb