Princess Cruises is implementing a new pricing strategy that rewards early bookings with the lowest prices. Period. To begin, this is how God wants us to book cruises. Far in advance. It’s good for the cruise line. They have time to make a case for wise add-on decisions like prepaid upgrades, gratuities, and/or cruise enhancement packages. It’s good for travelers on a budget (which should be everyone). They have longer to plan, save, and pay for their cruise. But not too long to book. They need to do that now. Right now. Not tomorrow. Today. Have we established a sense of urgency here?

This marks a significant departure from the traditional model of offering discounts closer to departure dates, creating that guy who ruins dinner bragging about the great last-minute steal he got at HeIsProbablyMakingThisUp.com. Prices for 2024 and 2025 cruises are now at their lowest and will increase as time progresses. Procrastinate now cheapskates.

Princess is confident in its new pricing structure and is introducing the Best Price Guarantee, assuring the best value for its customers and giving them back door pricing wiggle room down the line. Additionally, Princess Promotions allows guests to secure current pricing for a future vacation without locking in specific dates or itineraries.

“A Princess cruise vacation is the best value in travel, but with continuing increases in consumer demand our new pricing approach will always reward guests who lock in their Princess vacations well in advance,” said Terry Thorton, chief commercial officer of Princess Cruises. “Gone are the days of last-minute deep discounts close to departure dates. The best time to secure a spot on a 2024 or 2025 Princess cruise is right now.”

Also, Princess is featuring lower prices for third and fourth guests sharing a stateroom, making it an even better value for families and groups. I think we’re supposed to pretend that’s something new.

These changes reinforce Princess Cruises’ commitment to providing exceptional value and unforgettable experiences for its guests. I like it.

To take advantage of these savings, contact your travel advisor, call 1-800-PRINCESS, or visit www.princess.com.