Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The introduction of “Savour the Journey: Experiences with us are too good to hurry through” reinforces the brand’s dedication to the art of leisurely travel with exceptional voyages designed to connect travelers to the world and each other. The campaign honors Holland America Line’s more than 150-year history while positioning the brand for future growth.

The details:

• Holland America Line launched a new global brand campaign: “Savour the Journey: Experiences with us are too good to hurry through.”
• The campaign aims to differentiate Holland America Line in the market and reinforce its commitment to guest service.
• The new tagline reinforces the brand’s dedication to leisurely travel and connecting travelers to the world and each other.
• The campaign honors Holland America Line’s 150+ year history and positions the brand for future growth. Holland America Line’s Dutch heritage is a foundation for its warm, authentic service.
• The campaign is based on consumer research that focused on behaviors and interests, not just demographics.
• “Experiences with us are too good to hurry through” targets travelers who want to savor every moment.
• The campaign highlights key differentiators: onboard experiences, destinations, destination dining, and service.
• Onboard experiences include elegant European design, mid-size ships, and unique events like the Orange Party and Royal Dutch Tea.
• Destinations are emphasized with crafted itineraries, more time in port, overnight stays, and partnerships like The HISTORY Channel. Destination Dining features a robust culinary program, including the Global Fresh Fish Program, sourcing and serving fresh fish in under 48 hours.
• Service is rooted in care, with a high crew-to-guest ratio, personalized attention, and twice-daily stateroom turndown.
• The initial focus will be on Northern Europe and the Mediterranean, followed by other destinations like Alaska and the Caribbean.
• Holland America line has 11 vessels.
• Holland America line visits nearly 400 ports in 114 countries. Holland America line has shared the thrill of Alaska for more than 75 years.
• Holland America line offers enriching activities and amenities focused on destination immersion. Holland America line provides dining venues with exclusive dishes by world-famous chefs.

For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been exploring the world for 150+ years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering an ideal perfectly-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Holland America Line’s 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. Guests enjoy the best entertainment at sea, and dining venues featuring exclusive dishes by world-famous chefs. A new global fresh fish program brings more than 80 types of fresh fish on board, sourced and served locally in regions around the world.