Holland America Line launched a new global campaign, “Savour the Journey,” emphasizing leisurely, enriching travel experiences. Based on research, the campaign highlights their unique onboard experiences, destination immersion, culinary excellence with fresh, local food, and exceptional, personalized service. They aim to attract travelers who value slow-paced, authentic journeys by showcasing their mid-sized ships, diverse itineraries, and Dutch heritage. The campaign will be featured across various media platforms, starting with European destinations.