Much like cruise lines, 1% for the Planet is a global organization dedicated to the well-being of our planet and future generations. They inspire businesses of all kinds to support environmental nonprofits through membership and daily actions, making environmental giving easy and effective. Founded in 2002 by Yvon Chouinard of Patagonia and Craig Mathews of Blue Ribbon Flies, the organization boasts a vast network of members and environmental nonprofits working towards a sustainable future.

The organization’s mission is to prevent greenwashing and ensure accountability by certifying members who donate 1% of their annual sales to environmental causes. This certification is a testament to a company’s commitment to environmental responsibility. Through this program, businesses can directly support approved environmental partners of their choice, contributing to a better future for all.