Cunard achieved a record-breaking number of guest bookings during the Black Friday period, indicating a surge in interest in luxury cruises. The company has witnessed robust booking momentum for voyages scheduled in 2024 and 2025, with Queen Anne’s European itineraries experiencing particularly high demand.

Cunard President Katie McAlister expressed her delight at the overwhelming response, attributing it to the company’s unwavering commitment to unparalleled luxury, exceptional White Star Service, and unforgettable holiday experiences. McAlister anticipates an exceptional start to 2024, with anticipation for Queen Anne’s maiden voyage in May reaching an all-time high.

Princess Cruises experienced its most successful sales period ever during the Thanksgiving week, including Black Friday and Cyber Monday. The company’s exceptional value and all-inclusive offerings were particularly attractive to consumers, resulting in a surge in bookings across all destinations. Guests also took advantage of the benefits of Princess Plus and Princess Premier packages, which offer significant savings on onboard amenities. Overall, the holiday season kicked off to a strong start for Princess Cruises.

“The response has been remarkable and smart shoppers were able to reserve voyages at attractive prices and lock into preferred dates and accommodations they want in 2024 and 2025,” Padgett added.

Holland America Line’s Black Friday booking volumes shattered records for the second consecutive year, with a 20% increase over last year’s record-breaking day and a 23% increase for the entire Black Friday-Cyber Monday period. Summer vacations in 2024, particularly to Alaska, Europe, and Canada/New England, saw a surge in bookings, reflecting guests’ eagerness to explore these destinations.

This record-breaking Black Friday weekend follows the recent announcement of Holland America Line’s global fresh fish program, a groundbreaking initiative that sources and serves 80 types of fresh fish on board in all restaurants within 48 hours, going from port to plate. Black Friday incentives from Holland America Line run through December 1 and include prepaid crew appreciation, up to 30% off cruise fares, and a $25 deposit on eligible cruises.

• For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.
• Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company’s website at www.princess.com.
• For more information about Cunard, or to book a voyage, visit www.cunard.com