For the first time ever My Emirates Pass will be available all year round with seasonal summer and winter offers, giving our customers access to over 600 exclusive deals across Dubai – a great opportunity to make the most out of their visit.

Customers flying from, through or to Dubai, can now enjoy exclusive discounts on top culinary experiences, world-class shopping, unmissable leisure attractions, and luxurious spas any time of the year. Whether it’s an unforgettable family trip, a relaxing couples retreat, or a solo adventure, My Emirates Pass will offer those visiting Dubai unforgettable experiences no matter the season.

Using My Emirates Pass remains as easy as ever: passengers simply need to show their physical or digital boarding pass along with a valid ID at participating venues to enjoy the benefits. Those who check in online and download their boarding pass to the Emirates App or Wallet, should remember to screenshot it before landing, as it will no longer be accessible afterward.

Our summer offers are already live, running from April 1 to September 30, 2025, making it easier than ever to experience the best of Dubai, including the return of the much-anticipated Dubai Summer Surprises.   

Dubai Summer Surprises – June 27 to August 31, 2025:

A deal-packed season filled with exciting offers and unforgettable experiences. With countless offers and surprises in store, summer in Dubai is the perfect time to enjoy incredible value and create unforgettable memories for visitors of all ages.

For the latest news and information on Emirates services and products, please refer to our Emirates Partners Portal.