Reframe, a neuroscience-backed app dedicated to helping people develop healthier drinking habits, today introduced Liquid Luck, a first-of-its-kind functional beverage designed to support users in managing alcohol cravings while enhancing their mental clarity, energy, and mood. 

“At Reframe, we empower our users with tools to make their wellness journey sustainable for long-term success and wellness,” said Vedant Pradeep, co-founder and CEO of Reframe. “Liquid Luck takes our commitment further, providing a delicious, functional beverage that helps people stay focused, balanced, and in control of their health goals – one sip at a time.”

Unlike traditional non-alcoholic drinks, Liquid Luck is formulated with research-backed data from Reframe users as well as ingredients to support holistic wellness and reduce cravings. These drinks are unique as they are tailored to people who are actively trying to reduce their own alcohol consumption. Infused with ingredients like L-glutamine, the beverages support brain health, stabilize mood, balance blood sugar, and reduce cravings – helping each individual build a healthier relationship with alcohol while enhancing overall well-being. 

Liquid Luck comes in four functional blends, each tailored to specific wellness needs: 

• Calm: Reduces stress and promotes relaxation, with ingredients like Reishi, Magnesium, and Zinc to support nervous system health.
• Energy: Delivers smooth, sustained energy without the crash, powered by B vitamins, Taurine, Asian Ginseng, and Green Tea Caffeine.
• Focus: Enhances mental clarity and cognitive performance with lion’s mane, Bacopa, L-theanine, and Choline.
• Mood: Elevates emotional balance and eases stress with Ashwagandha, L-theanine, and plant-based mood boosters. 

By blending flavor with function, Liquid Luck offers an alternative to alcohol and also for those who seek to maintain wellness and reduce alcohol cravings – all in a convenient, great-tasting beverage.

Liquid Luck is now available online by clicking here, as well as through the Reframe app where users can experience a seamless wellness experience where behavioral tools and functional beverages work hand in hand. With convenient online ordering and home delivery, Liquid Luck makes it simple to stay consistent with wellness goals without disrupting daily routines.

About Reframe

Born from a passion to help people discover their best selves, Reframe is a neuroscience-based habit-change program designed to transform individuals’ relationships with alcohol. Whether aiming to cut back or achieve complete abstinence, Reframe supports each person’s unique journey toward healthier alcohol consumption. To date, Reframe has empowered nearly 3 million individuals to reach their health and wellness goals, fostering the largest community dedicated to changing drinking habits.

Recognizing there’s no single “right way” to reduce alcohol intake, Reframe equips users with comprehensive, science-backed information to make informed decisions and build a fulfilling life—one that feels genuinely rewarding, with or without alcohol. Through collaboration with experts from Emory and Harvard Universities, Reframe’s scientific team, and input from hundreds of industry specialists, we’ve developed the most effective alcohol reduction program available today. Discover more and start your personalized journey at joinreframeapp.com.