Perfect Corp, a global leader in augmented reality (AR) and artificial intelligence (AI) beauty and fashion tech, has announced a collaboration with Starboard Group, the world’s leading vacation retail curator. Starboard is continuing to pave the way for innovation as it rolls out its SkInsight experience, a cutting-edge interactive AI skin analysis, onboard 30 more ships this month.

Developed in partnership with Perfect Corp., a pioneer in ‘Beautiful AI’, the SkInsight digital experience delivers detailed skin assessments to guests in seconds, along with uniquely personalized skincare regimens featuring products available for purchase onboard. Starboard debuted the SkInsight experience on Carnival Jubilee in December 2023 and will now offer the AI solution at retail stores on ships across Royal Caribbean International, Carnival Cruise Line, Virgin Voyages and TUI Mein Schiff fleets.

“We’re incredibly excited to expand this unique offering to so many more ships this year, allowing us to strategically leverage AI to enhance the retail experience for every skincare lover on board. It’s shopping, but smarter and even more fun!” said Lisa Bauer, Starboard Group President and CEO. “Our teams have collaborated closely with Perfect Corp to create a bespoke SkInsight app experience for Starboard, which underscores our commitment to innovation, seamlessly weaving engagement into the shopping experience.”

Beauty Solutions ‘For All,’ Enhanced By Technology

Starboard’s “Beauty for All” campaign empowers individuals to embrace their unique beauty with high quality products and solutions that are accessible to all and promote a vibrant and inclusive world through positive messaging. Through cutting-edge technology and immersive experiences, Starboard crafted a retail experience that’s as diverse and dynamic as its guests. SkInsight—a first-at-sea concept – is at the forefront of this revolution. It is also part of Starboard’ retailtainment concept which delivers immersive and engaging events and activations, as well as the creation of unique and compelling retail environments, digital experience and ecommerce.

Powered by AI and augmented reality, SkInsight is a game-changer. In just seconds after snapping a photo, guests receive personalized skincare recommendations verified by dermatologists. The tool can address guests’ skincare concerns from wrinkles, to texture, and dark circles, or simple enhancements for glowing skin.

SkInsight has become a cornerstone of Starboard’s “Beauty for All” initiative. Since its launch, the tool has delivered glowing results. SkInsight has not only increased the sales volume and guest spending by 20%, but it has also expanded the average transaction amount by 10%.

Perfect Corp. developed a tailored solution for Starboard Group, specifically designed to address the challenges of operating at sea. With offline functionality and no reliance on internet connectivity, this solution ensures seamless performance in maritime environments, aligning with the unique operational demands of onboard retail.

“We are thrilled to partner with Starboard Cruise Lines to launch the SkInsight AI skin analysis experience at sea. AI-powered skin analysis has the potential to personalize skincare shopping like never before, offering tailored solutions for each individual,” said Perfect Corp. Founder and CEO Alice Chang, “By bringing this cutting-edge technology to Starboard’s travel retail environment at sea, we are taking the onboard beauty experience to new heights, ensuring that guests receive personalized care and advice while enjoying their journey.”

With plans for continued expansion, Starboard’s SkInsight symbolizes more than just a technological innovation— it’s a revolution in how it engages with beauty and a bold leap into the future of retail, setting new standards for inclusivity, personalization, and guest engagement. By seamlessly integrating AI and AR into the cruise experience, Starboard is transforming beauty shopping into an immersive, memorable adventure that resonates with every guest.