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Survey: 19 Million Americans Will Cruise In 2025
For the first time ever, AAA is releasing a cruise forecast for the year ahead. This report is similar to the travel forecasts AAA releases for major holidays. It examines the number of U.S. residents that will take an ocean cruise from a U.S. or international port.
2025 Cruise Outlook
Cruise travel volumes will reach a record high for the third consecutive year. AAA forecasts 19 million Americans will go on ocean cruises in 2025. This is a 4.5% increase over 2024, when 18.2 million Americans went on cruise vacations. It’s also 34% more than the pre-pandemic peak of 14.2 million in 2019.
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“The cruise industry’s focus on bigger ships, shorter itineraries and private islands has contributed to remarkable growth in recent years,” said Debbie Haas, Vice President of Travel for AAA – The Auto Club Group. “Cruise lines have introduced larger ships, which accommodate more guests and have an incredible range of amenities on board. It’s at the point now where the ship itself can be the destination. Many of these vessels sail on short 3–4-night itineraries, which allows for more frequent sailings and the opportunity to sample cruising while visiting a private island.”
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Economic Drivers
There is reason to be optimistic about travel in 2025, as most indicators point towards continued growth in incomes and spending. Additionally, consumer surveys suggest the intent to travel remains strong and consumers still prioritize travel spending.
Popular Cruise Itineraries
Most Americans going on cruises this year are seeking fun in the sun!
- 72% of U.S. cruise passengers are heading to the Caribbean, making it by far the most popular destination. 6% are taking Alaska cruises and 5% will cruise in the Mediterranean.
- The Caribbean’s dominance this year is on par with its pre-pandemic numbers in 2018 and 2019.
- The Caribbean’s share dipped to 68% in 2022-23 as cruises to Alaska and the Mediterranean surged, but destination shares have returned to pre-pandemic norms over the past year.
Shorter Caribbean cruises are rising in popularity. The most common cruise itineraries are 6 to 8 days, yet shorter itineraries are making waves. Cruises for five days or less are projected to rise from 2% of Caribbean cruises in 2023 to 18% in 2025.
The three busiest cruise ports in the world are in the same state: Florida! Miami, Port Canaveral, and Fort Lauderdale are the busiest ports based on embarkation and debarkation. Miami landed the world’s largest cruise ship with the debut of Royal Caribbean’s Icon of the Seas last year. This summer, Port Canaveral welcomes the Icon’s sister ship, the equally large Star of the Seas.
“So much has been included on these new ships from fine dining to live entertainment, shopping, and activities for all ages,” Haas continued. “Cruising is like staying at a floating all-inclusive resort which delivers you to the world’s most beautiful destinations. It’s an appealing option for large and small family gatherings, holiday celebrations, and a great first trip outside the country.”
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