Holland America Expands Whiskey Program

Holland America Line is announcing a significant expansion of its single barrel whiskey program, distinguishing itself from other cruise lines in the industry. The onboard program is evolving starting this spring from a single barrel of Buffalo Trace to an impressive Read More …

Virgin Shatters Records: Best Wave Season Ever

Virgin Voyages, Richard Branson’s adult-only boutique hotel at sea, celebrates record-breaking revenue and bookings, delivering the strongest trading season in the company’s history. Fueled by its most successful wave season to date, the multi-award-winning cruise line has seen a 34% Read More …

See The New Non-Alcoholic Cruise Beverages

Reframe, a neuroscience-backed app dedicated to helping people develop healthier drinking habits, today introduced Liquid Luck, a first-of-its-kind functional beverage designed to support users in managing alcohol cravings while enhancing their mental clarity, energy, and mood.  “At Reframe, we empower our Read More …

Cunard Will Join America’s 250th Birthday Party In 2026

Cunard today announced an exciting partnership with Sail4th 250, the non-profit organization overseeing celebrations in the Port of New York and New Jersey for America’s 250th anniversary next year. The collaboration will see the luxury cruise line’s flagship Queen Mary Read More …

Celestyal Discovery Returns to Service After Major Refit

Celestyal Discovery has returned to service following a major refit in Athens over the winter period.   The ship is part of the Celestyal, a boutique line offering unmissable experiences on land and at sea, two-ship fleet. The 1,360-guest ship set sail Read More …

Carnival Spirit Has Upgrades, Unique Cruises

 Carnival Cruise Line guests who embarked on Carnival Spirit in Barcelona this weekend are the first to sail on the ship following its month-long dry dock that brought several upgrades and enhancements on board. The ship is now sailing the first of two Read More …

Plush Moose To Make Debut n Holland America Alaska Cruises

When the Alaska season starts, Holland America Line guests will have a new majestic friend to take home as a souvenir. Eland the plush moose will be available for purchase starting in April on all six ships cruising in Alaska and at Read More …

Norwegian Has Entertainment For All Ages Now

Norwegian Cruise Line (NCL) has announced the launch of four new, original entertainment productions set to debut across nine of its ships by September 2025. This initiative, driven by guest feedback, aims to enhance the onboard experience by offering more Read More …

Holland America Debuts Global Brand Campaign

 Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The introduction of “Savour the Journey: Experiences with Read More …