Tag: #MarketingStrategy

Holland America Debuts Global Brand Campaign

Posted onAuthorChris Owen

 Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The introduction of “Savour the Journey: Experiences with Read More …

Inside The Windstar Brand Collaboration with London’s Iconic The O2

Posted onAuthorChris Owen

Windstar Cruises today announced a new sponsorship with AEG (Anschutz Entertainment Group), the world leader in sports and entertainment.  Starting in February, Windstar will become the official cruise line of AEG owned venue The O2, the world’s most popular live entertainment, leisure, Read More …