Tag: #SavourTheJourney

Holland America Debuts Global Brand Campaign

Posted onAuthorChris Owen

 Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The introduction of “Savour the Journey: Experiences with Read More …

Holland America: Savor the Journey, Experiences Too Good.

Posted onAuthorChris Owen

 Holland America Line launched a new global campaign, “Savour the Journey,” emphasizing leisurely, enriching travel experiences. Based on research, the campaign highlights their unique onboard experiences, destination immersion, culinary excellence with fresh, local food, and exceptional, personalized service. They aim Read More …