Holland America Debuts Global Brand Campaign

 Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The introduction of “Savour the Journey: Experiences with Read More …

Holland America: Savor the Journey, Experiences Too Good.

 Holland America Line launched a new global campaign, “Savour the Journey,” emphasizing leisurely, enriching travel experiences. Based on research, the campaign highlights their unique onboard experiences, destination immersion, culinary excellence with fresh, local food, and exceptional, personalized service. They aim Read More …

Celebrity Cruises Blurs Line Between Ship and Shore

A transformational experience awaits on Celebrity Xcel. IntroducingThe Bazaar,a brand-newmulti-level, multi-sensory space unlike anything else at sea. The new experience will be an epicenter of excitement on board and will introduce authentic experiences that extend guests’ time “on shore” to enjoy destinations Read More …

Castles, Fjords and Ancient Lochs Headline Seabourn’s 2025 Northern Europe Season

Seabourn, the leader in ultra-luxury cruising and expedition travel, is offering an extraordinary line-up of Northern Europe itineraries for the summer 2025 cruise season. From May to August 2025, Seabourn Sojourn will embark on a series of captivating voyages across The British Isles, Read More …

Secret Atlas Announces Partnership with Cabin Select

Expedition Micro Cruise specialist Secret Atlas has announced a new partnership with Cabin Select, a leading travel tech company specializing in reservation management and distribution, to make it easier for consumers and trade to reserve and manage cruise bookings. Pioneers of the Read More …

Crystal Sets Sail On Second Annual Wellness Retreat Cruises

With the growing popularity and focus on wellness trends in the cruise industry, Crystal invites guests to its second annual Wellness Retreat Cruises, a transformative 15-night journey from Lisbon to Tema Nov. 26 – Dec. 11, 2025, or a 12-night sailing Read More …

Crystal Announces First Half Of 2027 Voyages

Following the launch of the 2027 World Cruise, Crystal, the leader in exceptional cruise experiences, has now unveiled the complete first half of its 2027 itineraries aboard Crystal Serenity and Crystal Symphony. Designed for discerning travelers, these voyages span six continents and more Read More …

American Cruise Lines Kicks Off Mississippi Season 

American Cruise Lines is kicking off the 2025 Mississippi Season early, with some special football fun this week. Big Game Travel has chartered two of American’s Mississippi riverboats to host their guests who purchased exclusive 3- and 4-night packages through the company for Read More …

Viking Announces New 2026-2027 World Cruise Itineraries

Viking® (www.viking.com) (NYSE: VIK) today announced its new 2026-2027 World Cruise itineraries, including the Viking World Voyage III, which will journey around the world in 170 days, visiting 41 countries with 82 guided tours and overnight stays in 18 cities. Setting Read More …