United Airlines has introduced a game-changer for frequent flyers and those simply seeking a more comfortable journey: a new app feature that automatically reassigns passengers to their preferred seat.

The airline’s innovative tool allows travelers to select their desired seat type, whether it’s a window or aisle, exit row, or bulkhead, when booking or managing their flight. If the preferred seat isn’t available at the time of booking, passengers can opt into notifications. The app then diligently monitors seat availability and automatically reassigns the passenger to their preferred seat if one becomes vacant.

This feature has proven to be a boon for many travelers. United reported that in just one month, over 18,000 passengers were successfully moved to their desired seats, representing nearly 40% of eligible customers. This means fewer middle seats and a higher likelihood of enjoying a more comfortable flight.

The process is seamless. Once a passenger has indicated their seat preference, the app takes care of the rest. If a preferred seat opens up, the passenger receives a notification informing them of the seat change. No more frantically refreshing the seat map or calling customer service.

While the new feature is a significant step forward, it’s important to note that it’s not a guaranteed upgrade. Factors like flight load and seat availability will influence the success of the reassignment. However, for those who have experienced the frustration of being stuck in a less-than-ideal seat, this feature offers a glimmer of hope.

As the airline industry continues to evolve, United’s seat reassignment app demonstrates a commitment to enhancing the passenger experience. It’s a clear indication that airlines are listening to customer feedback and investing in technology to address common pain points.

Whether this feature will become an industry standard remains to be seen. However, for now, United passengers are reaping the benefits of this innovative approach to seat assignments.